Why alternative assets are becoming the new normal, The CEO Magazine

Investors are turning to alternative ways to build wealth. From fine wine to luxury cars, we take a look at a few different places to stash your cash for a healthier financial future.

Reducing risk by spreading your investment dollars around is nothing new; we all know not to put all our eggs in one basket. Increasing market volatility and general global uncertainty are just a couple of the reasons why more and more people are looking at different ways to diversify their investment portfolios. McKinsey first pointed out the trend for alternative portfolio allocation back in 2012, when the pace for its growth more than doubled in a six-year period and outstripped traditional asset classes. Today, PwC predicts further growth to the point that the phrase ‘alternative’ will no longer be relevant. By 2020, it says, alternatives and passive products will represent 35 per cent of the asset management industry.

Read the full story here.