Hello, welcome
to my online portfolio.

I’m an Australian writer and editor with
15 years of international experience creating stories and publications across lifestyle, travel, home design and interiors, and business.

Most recently, I worked as commercial content editor at European news network The Local, where I strategised, planned and created content for brands to help them connect with the site’s readers. I’ve also worked in communications for companies like Electrolux and Akelius in Stockholm.

I originally moved to Sweden to work at luxury lifestyle and business publication The CEO Magazine where I was made Managing Editor EMEA. Before that I worked at numerous magazines in Australia including Grand Designs Australia, inflight magazine OUTthere, My Nikon Life, ROAM (STA Travel) and En Route (Best Western Australasia), to name a few.

As a freelancer, I support clients with everything from content strategy and writing to editing, subediting, proofreading, project management and communications.

Over the years I have collaborated with a wide range of publications, brands, agencies and businesses including Welcome Merchant, The Local Project, 4Square Media, Collective Hub, Habitus, Realestate.com.au, NewsLocal, World Vision, Hardie Grant, Carnival Australia, Landcare, Westpac, Volkswagen, AustralianSuper, Flight Centre, Arlanda Express, Stockholm University, Viking Line, West Sweden tourist board and many more.

I love telling stories that connect people, whether that’s through a travel feature, a brand campaign, profile story
or a thoughtful editorial piece.

Say hello at emmajwheaton@gmail.com